Sarah Jacobson 
Crypto.com, a cryptocurrency exchange that made headlines earlier this month for its $1 billion valuation during an ICO sale, is launching a marketing blitz to promote the company in advance of it’s first Super Bowl ad launch on February 3rd.
Crypto.com is the first cryptocurrency to run a Super Bowl ad, and it will be airing during the Big Game on February 4th. The company has been running a marketing blitz in recent months, with its app review being one of the most popular posts on Instagram.
Crypto.com, a Singapore-based cryptocurrency exchange, will air its first Super Bowl ad in February with the hopes of becoming a household brand.
It’s the latest in a series of attempts by Crypto.com to establish its brand. Last month, the business agreed to spend $700 million for a 20-year arrangement to name the Staples Center in Los Angeles the Crypto.com Arena, which will open on Saturday. It announced on Tuesday that it would sponsor Angel City Football Club, a women’s soccer club headquartered in Los Angeles. It also enlisted the help of actor Matt Damon for an ad that aired in October.
Crypto.com, which launched five years ago, will feature as an advertiser in NBC’s Super Bowl broadcast on February 13 among brands such as Rakuten Rewards, DraftKings Inc., Avocados From Mexico, and Intuit Inc.’s TurboTax.
After investing heavily in naming rights and advertising campaigns, cryptocurrency exchange FTX will also make its debut commercial appearance in the game.
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NBCUniversal, which is owned by Comcast Corp., is asking for at least $6.5 million for 30 seconds of commercial time during the game, up from $5.5 million for CBS’s coverage in 2021.
According to Steven Kalifowitz, the company’s chief marketing officer, Crypto.com’s goal with its high-profile initiatives has been mostly about demonstrating that it is not a fleeting craze and that its goods can be trusted.
Mr. Kalifowitz said, “There are a lot of individuals who claim crypto is a fad, just as they thought the internet was a fad.” “Crypto is the foundation for the next generation of the internet.”
He said that the company’s numerous marketing activities centered on Formula One racing, the Ultimate Fighting Championship, and professional basketball are aimed at diverse demographics.
“Crypto is really for everyone…” Mr. Kalifowitz expressed his thoughts. “Diving into multiple sports helps me to reach out to everyone no matter where they are.” “The Super Bowl is simply another step in that direction,” he says.
Crypto.com In a recent interview with The Wall Street Journal, Chief Executive Kris Marszalek said that the company’s goal is to become one of the top 20 consumer brands in the next three to five years, alongside Nike Inc. and Apple Inc.
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Megan Graham can be reached at megan.graham@wsj.com.
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