Zynthoris Phaelindrose 
Technology has entered the world of social media, too. And social media, as we all know, has magnetized everybody’s attention. People are often found using it to pass their time and stay connected with their loved ones across the globe. Or to simply play their favorite games. You would be amazed to know that according to Data Reportal, the United States Of America was itself home to 239.0 million social media users at the start of the year, which is equal to 70.1 percent of the entire population.
Looking at the massive demand for the usage of social media platforms, technology has shaken hands with it and is changing the game. Do you want to learn how? Allow the blog to give you a brief overview of the details.
The Rise Of Augmented Reality and Virtual Reality
You must have come across people wearing the headgear at kiosks. These are known as Augmented and Virtual Reality (AR and VR), which transport you to another world. Technology is strengthening its impact in the following ways:
Takes You Beyond The Screen
In the beginning, this feature remained restricted to gaming arenas, but with time and the advancement of technology, VR and AR are becoming successful in finishing the boundaries between the physical and digital worlds. Visualize yourself virtually trying on your favorite dresses in a designer boutique’s AR app that allows you to play around with multiple clothes, making it easier for you to buy. On the other hand, if you are in the mood to attend a concert by your favorite artist, VR will do what is needed. AR’s features in the form of filters and effects are being merged into social media platforms to give you a more interactive experience.
Enhances Engagement
Observing the convenience of AR and VR, brands are using these to attract their target audience as well.
For instance, furniture companies are doing so by offering an AR app that permits users to virtually check the furniture and position it in their specific spots to see whether it suits the theme or not. Customers find this pattern better than assuming that the furniture will look good and end up regretting their decision later. Therefore, VR enhances engagement and deepens the connection between customers and brands.
VR’s Social Spaces
The Virtual Reality effect is designed in such a way that social spaces can be created without much effort. In these social spaces, users can interact and build communities with like-minded individuals. Did you expect to attend conferences virtually? Well, now you can, since VR opens the window, be a part of similar activities such as meetings, concerts, and hanging out with your social group in a VR cafe. This revamps online interactions and social connections.
Gives More Priority To Privacy and Security
Previously, it was super easy to hack anyone’s social media account and get relevant data, and due to that, government officials and influential personalities often kept their accounts disabled to protect their information. The good news is technology is giving more priority to privacy and security in the following ways:
User Data Concerns
At one time, hacking discouraged many from joining social media platforms, and users signed petitions to keep their data safe and use it ahead with their consent. General Data Protection Regulations have been working on it, but besides this, another product is there to fight against user data concerns. What is it? The launch of the signature logo. It doesn’t matter what your occupation is. You can be a fitness trainer, business consultant, lawyer, photographer, filmmaker, etc. All you need to do is create your custom signature; the product allows you to experiment with fonts, sizes, and colors. Send your selection to the team, and they will work on it to amaze you with the outcome. The benefit of the signature logo is that nobody will be able to steal like your previous information was. Plus, you can use the signature as your next Facebook cover or pin it on your Instagram feed and stand to show your authority that this is your real profile. Imagine others also asking you how you come across this signature idea.
Focuses On Encryption
To maintain the protection and safety of user data, technology is helping social media channels to protect user data and combat cybercrime.
In short, the focus is increasing on encryption, which convinces users that their information is protected, which is essential for building trust with social media users.
Artificial Intelligence Takes Over
Artificial Intelligence is steadily taking over everything, and its results are leaving everyone startled. How? Let’s learn:
Virtual Assistants and Chatbots
Gone are the days when brands had to hire call center agents to attend to the millions of queries of customers. AI has made it easy and efficient through chatbots and virtual assistants. Hence, companies blend the arrangement in their system, which allows them to handle billions of customers without the pressure of making anyone wait at all.
Whatever people ask gets answered in no time with the ease of frequently asked questions. The best part is that the solution is present 24/7. Even if the shop is closed, the chatbots are awake, serving the purpose of responding. Imagine contacting a brand late at night and getting the answer the next second.
Content Creation Is Automatic
The content teams used to struggle to work on catchy and effective captions that could steal the show. Guess what? The hardship has been erased for good as AI generates humorous and attractive captions based on trending topics. You can still add your human touch to it if you think that can lead to more likes and shares.
Conclusion
That is how technology is changing the social media game, and make sure you stay updated with the new methods to access benefits like others are doing.
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