Most of us are glued to our phones all day long. We use them to contact people, search for products, and buy what we need. Over 79% of consumers use their smartphones to find product info, compare prices, and purchase products online.
So, if you’re thinking that only having a brick-and-mortar shop to market your products will suffice, you need to take a deep breath and start overhauling your marketing strategy, wondering how to do that? Let’s find out.
7 Ways You Can Modernize Your Marketing Strategy
Crossing over into the modernized marketing world can seem intimidating, but it actually isn’t. Here are a few tips that’ll help you overhaul your marketing strategy:
1. Optimize Your Website
You may not have updated your website in years because you never really needed it in the last 20 years. But if you want customers to find you in this smartphone age, you need to make sure your website is optimized.
How can you do that? Make sure your website includes everything consumers are searching for online. For instance, if you own a café or a restaurant, you should upload your menu on your website. It’ll make it easier for your customer to understand what you’re selling.
You should also show your business hours, whether or not you accept reservations, when you close, what beverages you serve, if you offer any weekly specials, etc.
2. Use Social Media Marketing
Social media is a no-brainer. If you want to bring your company into the future, you need to use it because it basically provides free advertising. What’s not to like about that?
So, instead of having leaflets printed, sign up to popular social media platforms like Instagram, TikTok, and Twitter and begin putting out content and targeted advertisements. You could use Google Ads and Instagram Ads to further increase your reach.
3. Connect with People Through Blogging
Blogging not only lets you connect to people but also helps you establish yourself as a credible authority, increases traffic to your site by using SEO, enhances your customers’ interest, and provides you with the potential to go viral and increase your revenue exponentially.
So, if you sell software solutions, write blogs about why your solution works, why people should buy it, and more. You should also explain the science behind your product to help your customers understand how your solution works.
Similarly, if you’re an email marketer, blog about your skills. Your blogs don’t need to be 20 pages long to attract your audience. Even a 500-word blog can do the job. It’s just all in how you write it.
4. Get the “Right” Influencers on Board
Influencers are a marketing game-changer. If you have one on board, you can double your traffic overnight. But not just any influencer will do the trick.
You need to find an influencer who’s popular with the audience you’re targeting, and the audience needs to trust the influencer. But how can you find an influencer?
You could find some through Traackr or Buzzsumo. Working through lists of popular YouTubers and TikTokers in your niche is also a good strategy.
5. Utilize Videos for Promotion
Social media allows you to connect to thousands of people in an instant, but it doesn’t let you know what those people are actually like. If you want your audience to connect with you, you should create videos about your people and put them on your website and in your blogs.
You could also create tutorials, video ads, and video blogs for your audience. This way, you’ll be teaching them while introducing your products.
Aside from that, you should look into using videos to attract people with high income skills to your company. These videos will help you reach a wider audience.
6. Allow Your Audience to Contribute
Your audience is not only created out of your customer; it’s also made of people with degrees and experience in your industry. So, if you’ve launched a new software, you could ask your audience or community to help you make it better.
For instance, if you’ve developed a free paystub creator and want to improve it even further, why not ask your users to contribute their thoughts? They’ll help you fix bugs, improve your interface, and make your software more efficient.
Plus, they’ll also spread the word about your product, helping you generate free traffic and increase your ROI.
7. Form New Partnerships Through Networking Events
Networking events like conferences, seminars, and tradeshows allow companies in a single industry to come together and showcase their products. These occasions also allow companies to interact with each other, which is perfect for creating connections and spreading the word about your products.
So, attend a conference, seminar, or tradeshow, interact with industry leaders and prominent reviewers, and showcase your offerings. However, if you don’t want to attend a networking event, you should organize your own by using extensions like MailChimp or SurveyMonkey.
You can even publish your event on Facebook and use Hootsuite to promote it to the relevant audience.
The Bottom Line
Having the greatest product in the world means nothing if nobody knows about it. So, if you’ve been letting it stagnate in your brick-and-mortar shop in a world controlled by smartphone users, you’ve been wasting time.
So, modernize your marketing strategy today and increase your conversion, leads, and revenue. If you’re wondering how to do that, the strategies above will help you.