Matty Erickson 
Pipedream recently announced that it has secured $20 million in a round of investment led by Greylock Partners. This new investment will help Pipedream in its mission to unify the data and applications across organisations, making it easier for businesses to connect the jumble of disparate applications.
With the help of this fresh injection of funds, Pipedream will build out their platform to introduce new features and services. But, first, let’s look at how Pipedream will utilise the new capital.
Overview of Pipedream
Pipedream is an artificial intelligence (AI)-driven customer-centric platform. It helps retailers and other businesses increase customer loyalty and engagement, while helping marketers drive sales.
The company’s technology leverages AI-generated insights to automate decisions, deliver enhanced customer experiences, and improve marketing performance. Pipedream predicts customers’ actions in real time to influence product recommendations, sales promotions, pricing decisions, and more.
Pipedream’s platform combines data around preferences, buying behaviour, interests and online activities that can be used to predict customer action accurately. This allows businesses to effectively target marketing messages based on genuine user interest rather than mass market efforts that are often ineffective or irrelevant.
Pipedream plans to use the investment for product development initiatives such as algorithmic optimization for natural language processing (NLP), expansion of its technical talent base including relevant experts for the development of new features for its recently launched Insights product offering, expanding its marketing activities in core markets in Asia Pacific and North America as well as developing brand awareness across South East Asia through a series of regional roadshows targeting key influencers within their target audience segments.
Overview of the $20M investment
Pipedream is incredibly excited to announce our latest round of financing, a $20 million investment that will help us continue growing the company’s cloud platform and broaden our customer base. This guide will explain how these resources will be used and what they mean for Pipedream in the future.
We plan to utilise this investment in three major ways:
1. Invest in cloud infrastructure: With more investments in cloud infrastructure, we can continue to drive product innovation — with scalability, reliability, and data security as top priorities — while expanding service availability to more customers worldwide.
2. Expand product lines and add additional features: We plan to further develop our no-code platform by adding new product categories — such as machine learning and analytics — feature sets — such as built-in authentication and localization features—and enterprise-grade cloud services like serverless computers for heavy workloads.
3. Increase customer support capacity: With more resources devoted to customer support, we’ll be able to provide better services for our customers by offering personal training sessions, around-the-clock technical support, comprehensive documentation library and easy access to application templates or specialised setup instructions suited for each customer’s goals or specific requirements.
By utilising this investment properly, Pipedream hopes to open up a new chapter of growth while continuing to deliver our customers the powerful tools they have become accustomed to with their experience working with the Pipedream platform and its various components.
Product Development
With the recent $20M investment, Pipedream plans to use the funds to further develop their product. The ultimate goal is to offer an easy way to connect disparate apps, which will help users save time, and make their jobs easier.
With this new injection of funding, they can move forward with product development and launch additional features.
Expansion of Pipedream’s platform
The investment received by Pipedream will be used to expand the capabilities of their platform to improve product development. They plan to apply this investment to research and development efforts that will propel them toward a more sophisticated product development system. Pipedream is committed to creating a fully integrated and streamlined platform for product development. This includes an improved user experience, flexible design options, and increased automated processes for expediting the production of products from start to finish.
Expanding the existing platform will help support core interests and enable business growth initiatives. It will enable Pipedream to create better, more efficient products and services with improved control over their assets, data, designs, materials and manufacturing processes. With increased accuracy in production planning and robust supply chain management tools, they aim for shorter lead times while cutting costs as they introduce new products quickly into the market.
Overall, the additional capital will enable Pipedream’s innovations in product design that have significant potential for advancement in technology applications including 3D printing, robotics, renewable energy solutions, artificial intelligence (AI), virtual reality (VR) and Internet of Things (IoT).
Development of new features and capabilities
Pipedream stands to benefit significantly from the new investment. As such, we are looking to prioritise developing new features and capabilities to enhance our current product offerings. This includes expanding upon existing functions, improving UI/UX design, and suggesting or implementing strategies and tools to bolster user data security.
We also aim to fortify our infrastructure’s reliability, introducing streamlined processes for system deployment and maintenance with an expandable and fault-tolerant architecture. This will ensure high uptime availability for products across multiple operating systems, accommodating different customer preferences for Cloud-based services.
We are heavily investing in developing research algorithms that can apply machine learning techniques to learn consumer behaviours over time and innovations meant to reinforce a shared vision between clients, providers and regulators.
The human resources at Pipedream will also benefit from the investment focusing on skill-enhancing training opportunities inside and outside our walls. With this new found capital we look forward to hiring additional developers capable of helping develop more robust products, emphasising increasing performance speeds to reduce user latency issues during peak times.
Pipedream lands $20M to connect disparate apps
Pipedream recently landed a $20M to develop its platform, which allows users to connect disparate apps.
With this investment, the company aims to improve customer acquisition efforts and grow its user base.
This article will explore the different strategies Pipedream has planned to use to acquire customers successfully.
Increase marketing budget
At Pipedream, we believe that increasing our marketing budget is key to driving customer acquisition at scale. Therefore, we plan to use the fresh capital to actively invest in marketing initiatives that draw prospective customers, convert them into paying users, and ultimately ensure customer loyalty.
Specifically, we will focus on online advertising campaigns, influencer collaborations and email outreach programs. We plan to utilise Google Ads and Facebook Ads to boost visibility for Pipedream leads and work with influencers across all of the popular social media platforms to reach new customers. Additionally, we plan on leveraging a combination of newsletters and automated emails to engage prospective customers who have already had contact with our services and inform them of ongoing offers or discounts they can take advantage of as a loyal customer.
Overall, these campaigns will be tailored towards brand-building while yielding higher ROI by targeting high-consideration prospects on their paths-to-purchase journey with us. As a company built around transparency and trustworthiness, a portion of these investments must go into continued brand reinforcement across all digital channels to establish an asset portfolio that compels user empowerment across the globe.
Expand sales team
To capitalise on the new funding opportunity, Pipedream has determined that expanding its sales team is essential to realising their expected growth goals. By growing their sales team, Pipedream will be better equipped to identify and close new opportunities in existing and emerging markets. Additionally, as the team grows, they can begin opening up international business lines.
To support the new sales team growth objectives, Pipedream plans on creating both inside and outside sales positions. For the inside sales roles, they seek individuals with a solid understanding of customer service and significant experience creating relationships through phone or online channels. The company offers competitive packages for outside sales roles designed to attract talent from competitive industries. In addition, each individual joining the team will have dedicated pre- and post-sales support, enabling them to succeed more quickly by staying focused on acquisition objectives without worrying about regular day-to-day operations.
The additional members of this expanded sales force should be trained in such a way that allows them to position themselves as trusted advisors for new prospects and aid them in identifying problems specific to their industry vertical or area of expertise. Ultimately, it should allow for increased flexibility when contacting customers and closing deals with potential accounts — enabling them to work faster while offering comprehensive solutions designed around customer needs rather than product offerings alone.
By having this expanded team of dedicated customer success professionals in place Pipedream’s efforts towards building successful relationships that extend beyond the initial sale are sure to be solidly realised — increasing overall customer satisfaction and profitability over time.
Infrastructure
With the recent investment of $20 million, Pipedream plans to improve their infrastructure. Pipedream will use the investment to upgrade their data-ingestion, data-processing and data-relay capabilities to allow better connections between disparate applications. This improved infrastructure will allow Pipedream to increase their growth rate and expand their customer base.
Let’s look at some details of how the investment will be used.
Upgrade servers and infrastructure
With this new influx of funds, we plan to upgrade our servers and infrastructure to scale and handle increased demand. Our engineering team will replace existing server systems with new ones, increase the total number of servers we use to support the platform, upgrade software used for load-balancing, monitoring, and API management, and make security improvements.
We anticipate these upgrades will save us money in the long run by increasing stability and reducing the time spent addressing system issues resulting from lack of resources or inadequate tools. In addition to implementation cost savings, improved scalability also speaks to optimising our service delivery due to better infrastructure — downtime will be reduced as our applications can sustain peak loads effectively. Lastly but perhaps most importantly for our customers is a decrease in response time meaning smoother user experience.
Hire additional technical personnel
Pipedream intends to use the investment to hire additional technical personnel and expand its current infrastructure. This includes hiring expert front-end developers, back-end developers, product managers, QA engineers, security engineers, DevOps engineers and database administrators to ensure that Pipedream’s software is of the highest quality and able to meet the demands of our growing user base.
In addition, we will invest in building robust API systems, redundancy solutions for peace of mind in case any system should fail, and load balancing tools for optimal scalability and performance at all times. We aim to ensure that our systems are built on solid foundations with best practices throughout all departments.
International Expansion
With a $20M investment, Pipedream has the resources to expand its services to an international market.
This includes expanding its app integration and workflow automation platform to new countries and languages and adding new features to meet the unique needs of global users.
This international expansion will increase awareness and opportunities for Pipedream to create more powerful experiences.
Open offices in new countries
Opening offices in new countries is vital to Pipedream’s international expansion plan. This strategy allows us to seize strategic growth opportunities and create an internationally recognizable brand. By opening offices worldwide, Pipedream plans to increase access to our products, services and expertise by extending our presence into different countries.
Pipedream can better support its existing customers and tap into new markets with unique business needs by having an office in these countries. Additionally, it will offer a more localised approach for our teams within each market. We believe this approach will help enhance customer satisfaction and further our mission of offering world-class products, services and expertise.
When we open offices in these countries, it is important that we invest in recruiting local talent which understands the culture, business environment and market dynamics; as well as making partnerships with local companies that share similar values. To ensure success in the international markets we enter, we must have the right team on board who understand the local dynamic and can contribute to the success of each region we move into.
Launch localised versions of the product
Pipedream plans to use the investment to launch localised product versions in selected countries. This will be accomplished through local hiring, in-house product and design customization, and strategic partnerships with existing players in those markets.
Localization includes tailoring Pipedream’s user experience and content to the local language, currency and cultural norms. It also includes adapting the product’s feature set and user interface to work best on mobile platforms used in those markets.
Our goal is to become a global leader in e-commerce, creating exciting new businesses worldwide as soon as possible. Through a successful product launch strategy, further investment may be necessary for expanding into other markets or creating key partnerships with industry leaders outside of our core focus markets.
tags = Pipedream, lands $20M, connect disparate apps, Software integrations, functions-as-a-service, pipedream 20m series true ventureswiggerstechcrunch, WS Lambda, Google Cloud Functions and CloudFlare Workers
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