Sarah Jacobson 
Starting with great content is vital if you want to start a YouTube channel or already have one. YouTube is undoubtedly one of the largest and most influential content-sharing platforms on the internet today. People are always out there looking for content, especially video content, on various things.
The key to stopping the scroll is creating great content. Great content is not just about good lighting and aesthetics; you’ve also got to play your cards right for the YouTube algorithm. From using high-value keywords like “Top 5”, “Vulkan Vegas casino”, or “How to…” to keeping your Audience engaged, there are a lot of ways you can hack the YouTube algorithm.
Your video marketing will see an exponential rise in reach and conversions when you optimize your video content to win over the YouTube algorithm. Your videos will not only top search results, but they will also keep ranking for a long time. This article will show you five ways to make a great video for YouTube’s algorithm.
Optimize Your Video for YouTube
As unattractive as it might seem, you are at the mercy of the YouTube algorithm. It’s vital to understand how the algorithm works so that you can make it work in your favor. In the most simple of ways, think of YouTube as a search engine for videos—a Google for videos, if you will.
This search engine is only committed to serving its users – not necessarily the creators that use it. It strives to find content that users will enjoy and promotes the most targeted, relevant, and specialized videos. The algorithm tracks their internet patterns and notes things that keep their attention to figure out what content users like. The moment you’re able to create content that aligns with these things that interest your prospective audience, YouTube picks up your work.
The most common ranking factors for the YouTube algorithm include:
- Keyword
- New Content
- Search Engine Optimized Video Titles
- Optimized Video Descriptions
- View Count
- Tags
- Video Quality
- Thumbnails
- Average Viewers’ Watch Time
Make the Most of Your Metadata
Almost every platform involved in sharing information and content uses metadata in one form or another. If you’re wondering, “what is metadata?” think of it as bits of information that help you categorize your content and tell others what your content is about. You may think of it as a book summary written by an author, telling potential readers what to expect.
The metadata includes the title of your video, the video description, tags, and annotations. When done right, metadata can be a very powerful tool that pushes your content out there and convinces the YouTube algorithm that you’re worth promoting.
Do Your Keyword Research
YouTube keywords are specific terms that give the algorithm an insight into what your content is about. For example, if you run a channel on casinos and online gambling, include relevant keywords such as “casinos”, “casino slots”, “new casino slots” etc., will help with visibility. Running a channel for this niche requires a lot of targeted keywords and value for your viewers. There are many keyword research tools and platforms to help you find relevant keywords for your niche. YouTube autocomplete helps you manually record keyword variations you find by browsing videos. Other SEO tools are automated to find keywords for you. Find what works for you.
The best places to put your keywords are:
- In your channel description
- Video descriptions
- The titles of your videos
- In the videos
- Video transcripts (we recommend using video transcripts when you can)
- Video tags
Keep an Eye on the Competition
It’s never a bad idea to know what your competition is up to. You can research your competitors on YouTube, but you should never copy their content or regressively compare yourself to them.
What you gain from researching your competitors includes:
- Insight into the content they’re creating
- Their engagement and how they got it
- Their views
- The metadata and keywords they use
- Mistakes or things that they might be missing.
Keep Your Audience Engaged
Last but not least, the key to winning over the YouTube algorithm is to create content that your audience would want to see. Make videos that are of good quality, valuable, and entertaining. This allows you to connect with your audience and engage them. Engaging your viewers can be as simple as asking open-ended questions that prompt responses in the comments.
Don’t stick to videos that entertain alone; diversify your channel with educational videos that help your viewers learn. The world of online casinos is vast and filled with lots to learn and keep up with. You can easily become the go-to channel that YouTube users come to for everything they need to know.
Finally, our bonus tip for helping your YouTube channel take off is consistency. You may not see your channel go to 10,000 subscribers in a week, month, or even a year. You may make a few mistakes and stumble around while learning. Ultimately, the secret is to keep at it until you figure it out. Create good content consistently, post it, share it, and gather feedback. You, too, can make something out of your channel!
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