Sarah Jacobson 
With the 2025 NBA Finals featuring the Oklahoma City Thunder and Indiana Pacers, basketball’s popularity continues to soar among sports fans worldwide.
The NBA may continue to remain the supreme competitive professional league. Still, Europe’s and Asia’s leagues are beginning to gain traction, with events like the Olympic Games showcasing the talent from around the world. As fans continue to be engrossed with the action, many have also turned to sports betting opportunities as a means to get as much from the sport as possible.
Indeed, with many advancements having been experienced in the industry, wagering on the sport has become more accessible, easier, and detailed. Bookmakers like the Betway online sports betting platform have been able to implement data feeds that have changed how fans interact and engage in live wagering.
How Has Betting On Basketball Been Improved Through Data Feeds?
Live betting has become a popular activity when wagering, with fans and bettors able to make informed decisions based on the action that is unfolding in real-time. Data feeds have made this possible, as individuals can keep track of everything that is happening.
Bettors can now react to every basket, turnover, or substitution, with odds dynamically updated to reflect the latest developments. This has enabled the rise of micro-betting, where users wager on highly specific, short-term outcomes such as the next possession’s result or the number of points scored in a quarter. These innovations keep bettors engaged throughout the game and have driven live betting to account for more than 70% of sportsbook revenues in some markets.
This has become possible as modern data feeds collect and distribute live information from basketball games with unprecedented speed and accuracy. With resources such as stadium sensors, courtside reporters, and official league partnerships being used, it has enabled the capture of hundreds of unique data points per game, often with sub-second latency. This immediacy is essential in a fast-paced sport like basketball, where the speed of play and frequency of scoring require near-instant updates for both bettors and sportsbooks.
Data feeds can also allow bookmakers like Betway to provide more accurate odds and markets, providing an unrivaled experience compared to those of yesteryear. Using various technologies and predictive models based on statistics and trends, bookmakers can continue to offer bettors value that is representative of what is being seen on the court. For instance, they can react to what happens in a game. If one of the teams involved in the NBA Finals begins to pull away or start closing the gap when it looked unlikely initially, they can alter and adjust the odds or markets being offered in a moment’s notice to reflect what’s been happening on the court.
Basketball Betting Has Grown With Data Feeds In Place
The availability and use of data feeds have been essential for the growth of the basketball betting market, and they will continue to be in the future. They have transformed the experiences fans and bettors have received, allowing them to get up-to-date and more accurate betting opportunities.
Without data feeds, the market would likely look very messy and wouldn’t be as attractive as it is today.
About Author
